Florida’s visitor count slipped. The tourism payroll has not.

The visitor tally sagged. The hiring sheet did not.

Florida’s tourism office spent the week of 25 August 2026 explaining a number that looks small until you remember what it is attached to. Visit Florida estimated 34.01 million visitors from April through June, down 0.7 percent from a year earlier, and 73.5 million in the first half of 2026, down 1.4 percent. Canadians accounted for the sharpest drop: 1.68 million in the first six months, down 13.9 percent, and still well below the 2.29 million of early 2019. The state still hosted a record 143.3 million visitors in 2025. The new figures interrupt that climb; they do not, by themselves, tell you whether hotels, theme parks and restaurants have started sending people home. That is a jobs-and-output question, and Visit Florida’s tally is not in the official payroll or GDP files.

The Bureau of Labor Statistics answers it, at least for the part of the economy that punches a time clock. In July 2026 Florida had 1.344 million seasonally adjusted leisure-and-hospitality jobs, 13.4 percent of the state’s 10.04 million nonfarm payrolls. That is 13,200 more leisure jobs than in July 2025, a 1.0 percent increase, while total payrolls rose 0.4 percent. Accommodation and food services, the hotels-and-kitchens core of the supersector, was essentially flat: 1.059 million jobs, up 0.5 percent from a year earlier. Compared with July 2019, before the pandemic emptied the parks, leisure payrolls were still 7.1 percent higher. The visitor dip is real. A tourism-jobs recession, as of midsummer, is not.

Line chart comparing indexed leisure and hospitality employment for Florida, Nevada, Hawaii, California and Texas from 2019 through July 2026, with a sharp 2020 collapse and uneven recovery. — Seasonally adjusted payrolls, July 2019 = 100. Florida’s visitor-facing workforce is still larger than before the pandemic and ticked up over the year to July 2026, even as Visit Florida reported a modest drop in arrivals. Nevada’s leisure payrolls slipped over the latest year. Source: U.S. Bureau of Labor Statistics, State and Area Employment, snapshot 24 Aug 2026. Sources: U.S. Bureau of Labor Statistics, State and Area Employment.

month	Florida_index	Nevada_index	Hawaii_index	California_index	New_York_index	Texas_index	South_Carolina_index	Florida_leisure_thousands	Florida_total_thousands	Florida_leisure_share
2019-01	99.65	100.17	100.32	99.2	100.58	98.73	98.02	1250.8	8896.2	14.06
2019-02	100.25	100.34	99.92	99.4	100.41	99.25	98.24	1258.4	8916.2	14.11
2019-03	100.36	100.14	100.16	99.62	100.67	99.31	98.5	1259.7	8929.3	14.11
2019-04	100.25	100.25	100.08	99.73	100.63	99.38	99.12	1258.4	8937.4	14.08
2019-05	100.08	100.22	99.84	99.8	100.48	99.61	99.27	1256.2	8943.1	14.05
2019-06	99.71	99.97	99.76	100.04	100.26	99.64	99.3	1251.6	8956	13.97
2019-07	100	100	100	100	100	100	100	1255.2	8969.2	13.99
2019-08	100.27	99.8	100.24	99.92	99.91	100.14	100	1258.6	8996.2	13.99
2019-09	99.85	99.92	100.55	100.28	99.93	100.41	100	1253.3	8990.9	13.94
2019-10	100.9	99.69	100	100.52	100.19	100.64	100.15	1266.5	9025.1	14.03
2019-11	101.35	99.78	100.24	100.74	100.32	100.91	100.15	1272.1	9049.2	14.06
2019-12	101.61	100.03	100.24	100.89	100.58	101.18	100.07	1275.4	9067	14.07
2020-01	101.95	100.11	100.95	101.1	100.76	101.37	99.82	1279.7	9074.6	14.1
2020-02	102.3	100.28	100.71	101.22	101.01	101.39	99.93	1284.1	9083.6	14.14
2020-03	99.62	98.4	98.9	97.53	95.07	98.95	97.36	1250.4	9023.7	13.86
2020-04	56.78	48.86	47.16	52.37	38.75	60.98	55.01	712.7	7804.3	9.13
2020-05	62.52	42.6	42.43	54.57	42.51	71.65	67.52	784.8	8044.5	9.76
2020-06	72.2	60.78	47.63	64.18	45.62	79.12	78.31	906.3	8331.6	10.88
2020-07	74.21	66.62	46.85	63.96	52.76	77.92	79.16	931.5	8373.1	11.12
2020-08	74.77	67.13	46.69	63.54	57.5	79.77	81.1	938.5	8414.4	11.15
2020-09	77.28	69.26	41.56	66.62	63.22	82.52	83.38	970	8478.8	11.44
2020-10	80.39	71.96	48.97	70.32	67.16	84.95	84.99	1009	8554.1	11.8
2020-11	82	72.49	55.36	71.81	67.02	86.13	86.79	1029.3	8589.3	11.98
2020-12	82.94	70.64	58.68	66.6	63.52	86.98	86.9	1041.1	8630.2	12.06
2021-01	82.6	71.42	59.86	62.34	63.3	87.89	87.23	1036.8	8673.2	11.95
2021-02	83.35	72.6	61.36	68.53	65.91	86.98	87.12	1046.2	8710.1	12.01
2021-03	84.05	73.84	64.67	71.31	67.63	88.6	87.56	1055	8760.6	12.04
2021-04	84.95	77.72	70.43	76.08	70.46	90.18	87.41	1066.3	8766.7	12.16
2021-05	87.19	80.5	73.42	78.57	71.81	91.48	89.06	1094.4	8831.1	12.39
2021-06	89.64	83.59	77.52	81.37	73.95	92.64	89.83	1125.1	8884.4	12.66
2021-07	91.63	86.63	80.84	85.25	77.79	94.23	91.6	1150.1	8972.1	12.82
2021-08	91.9	87.81	82.18	86.54	79.42	94.56	91.74	1153.5	8992.2	12.83
2021-09	93.36	88.45	81.15	87.34	81.39	95.3	92.77	1171.8	9040.2	12.96
2021-10	94.76	90.05	81.23	89.49	84.35	96.48	93.14	1189.4	9134.4	13.02
2021-11	95.28	90.92	82.33	90.21	85.73	97.04	93.69	1196	9171.9	13.04
2021-12	95.89	91.32	83.6	91.12	86.38	98.01	94.53	1203.6	9203.4	13.08
2022-01	95.76	91.43	83.68	90.65	85.74	98.21	95.12	1202	9219.5	13.04
2022-02	96.49	92.3	84.46	92.01	87.22	98.76	95.78	1211.2	9278.9	13.05
2022-03	96.8	93.26	85.25	92.81	88.12	98.71	95.85	1215	9298.2	13.07
2022-04	97.79	93.87	86.91	93.63	88.55	99.69	96.29	1227.5	9363.6	13.11
2022-05	98.3	93.99	87.3	94.22	89.63	100.15	96.66	1233.9	9398.1	13.13
2022-06	98.77	94.58	87.7	95.05	90.17	100.68	97.03	1239.8	9414.6	13.17
2022-07	99.79	94.83	88.96	95.81	91.59	101.57	97.58	1252.6	9488.8	13.2
2022-08	100.17	95.08	89.98	96.32	91.67	102.05	98.02	1257.3	9520.8	13.21
2022-09	101.1	95.9	91.25	96.61	92.08	102.35	98.53	1269	9564.2	13.27
2022-10	100.52	96.04	92.03	96.92	92.76	102.6	98.86	1261.7	9559.7	13.2
2022-11	100.81	96.35	92.03	97.48	93.25	103.1	99.19	1265.4	9567.1	13.23
2022-12	101.11	96.8	92.03	97.61	92.99	103.15	99.82	1269.1	9601.5	13.22
2023-01	102.44	96.91	92.74	97.55	94.08	105.13	101.25	1285.8	9646.2	13.33
2023-02	102.74	97.13	93.38	98.03	94.38	105.35	101.32	1289.6	9665.2	13.34
2023-03	102.86	97.27	93.77	98.39	94.49	105.59	101.91	1291.1	9688.7	13.33
2023-04	102.72	97.05	93.77	98.05	94.2	105.12	101.43	1289.4	9714.8	13.27
2023-05	103.23	97.25	93.77	98.55	95.1	105.56	101.5	1295.8	9741.5	13.3
2023-06	103.64	97.58	94.16	98.95	95.76	106.65	101.91	1300.9	9780.6	13.3
2023-07	103.66	97.39	94.4	99.07	95.68	106.37	102.31	1301.2	9779	13.31
2023-08	103.81	97.72	93.53	99.19	95.96	106.62	102.9	1303	9793.9	13.3
2023-09	104.25	98.09	91.56	99.44	96.06	106.89	103.3	1308.5	9823.6	13.32
2023-10	104.57	98.62	92.43	99.34	95.75	106.89	103.38	1312.6	9847.1	13.33
2023-11	105	98.68	92.98	99.34	96	107.07	103.63	1318	9853.6	13.38
2023-12	105.01	100.76	93.53	99.46	96.47	107.3	103.49	1318.1	9869.7	13.36
2024-01	105.66	102.16	93.93	100.37	96.27	107.75	103.6	1326.3	9884.6	13.42
2024-02	105.67	102.33	94.01	99.46	96.49	107.83	103.63	1326.4	9895.7	13.4
2024-03	105.76	102.22	94.32	99.27	97.01	107.92	104	1327.5	9913.4	13.39
2024-04	105.58	101.88	93.93	99.05	97.01	108.01	103.89	1325.3	9923.9	13.35
2024-05	105.66	102.19	93.93	99.02	97.02	108.28	103.93	1326.2	9932.1	13.35
2024-06	105.26	101.66	93.45	98.74	97.28	108.62	103.74	1321.2	9936.5	13.3
2024-07	105.19	100.79	93.38	98.86	96.83	107.78	102.83	1320.3	9945.1	13.28
2024-08	105.19	100.56	94.24	98.51	96.73	108.42	102.86	1320.3	9960.2	13.26
2024-09	105.76	101.6	94.48	98.4	97.41	108.63	103.49	1327.5	9986.5	13.29
2024-10	103.04	101.21	94.24	99.46	97.68	109.01	103.82	1293.4	9876.9	13.1
2024-11	105.82	101.52	94.95	99.3	97.59	109.18	103.96	1328.3	9974.4	13.32
2024-12	106.17	101.38	94.64	99.1	98.06	109.4	104.44	1332.7	9979.3	13.35
2025-01	106.25	101.26	95.11	99.11	98	109.36	103.49	1333.6	9995.9	13.34
2025-02	106.27	100.93	95.11	98.83	97.56	109.27	103.45	1333.9	10005.9	13.33
2025-03	106.25	100.98	94.87	98.89	98.13	109.42	103.82	1333.7	10015.6	13.32
2025-04	106.35	101.29	95.19	99.08	96.37	109.59	103.74	1334.9	10017.1	13.33
2025-05	106.2	101.4	95.19	99.29	97.57	109.7	103.78	1333	10013.3	13.31
2025-06	106.09	100.45	94.64	99.18	96.59	109.36	103.82	1331.7	10002.6	13.31
2025-07	106.03	101.69	94.79	98.9	97.1	109.3	103.38	1330.9	9996.3	13.31
2025-08	105.97	102.25	95.03	99.08	97.34	109.27	103.12	1330.1	9992.6	13.31
2025-09	105.84	101.63	94.95	98.92	97.15	109.49	103.08	1328.5	9985.6	13.3
2025-10	105.6	100.9	96.37	99.42	97.07	109.61	105.03	1325.5	9943	13.33
2025-11	105.68	101.63	95.58	99.71	97.54	109.53	105.06	1326.5	9947.2	13.34
2025-12	105.78	102.28	95.35	99.85	97.27	109.62	105.76	1327.7	9953.9	13.34
2026-01	105.77	102.25	95.74	100.93	97.18	110.5	105.94	1327.6	9967.4	13.32
2026-02	105.54	102.56	95.9	100.69	96.8	110.16	104.88	1324.8	9965.1	13.29
2026-03	105.97	101.91	95.9	100.62	96.79	110.48	104.88	1330.1	9992.4	13.31
2026-04	106.41	101.66	96.14	100.77	96.65	110.19	104.84	1335.7	10026.3	13.32
2026-05	106.49	101.21	97.24	100.94	96.84	110.59	105.58	1336.6	10022.2	13.34
2026-06	107.07	101.35	96.29	101.01	96.35	111.22	105.21	1344	10032.8	13.4
2026-07	107.08	100.51	96.53	100.64	95.87	111.46	104.48	1344.1	10037.3	13.39

A big employer, not a Nevada-sized economy

Share of jobs is the better way to see how exposed Florida is. Leisure and hospitality is 22.2 percent of Nevada’s July 2026 payrolls and 19.0 percent of Hawaii’s. Florida sits in a second tier, ahead of South Carolina (11.8 percent), California (11.3 percent), Texas (10.8 percent) and New York (9.2 percent). In other words, Florida has an enormous visitor workforce in headcount — more leisure jobs than Texas — without being a one-industry resort state. That also means a 1 percent visitor decline can vanish into restaurants that serve locals five nights a week.

The latest year was not kind to every tourism payroll. Nevada’s leisure jobs were down 1.2 percent from July 2025; New York’s were down 1.3 percent and remained 4.1 percent below July 2019. Hawaii was still 3.5 percent short of its pre-pandemic leisure headcount even after a 1.8 percent gain over the year. Texas added leisure jobs faster than Florida, up 2.0 percent year over year and 11.5 percent above July 2019. Florida’s pattern is the boring one: a slow grind higher, with the leisure share of statewide jobs stuck near 13.3 to 13.4 percent, a little below the 14.0 percent of July 2019.

Horizontal bar chart ranking Nevada, Hawaii, Florida, South Carolina, California, Texas and New York by leisure and hospitality share of total nonfarm jobs in July 2026. — Seasonally adjusted jobs in thousands of employees, July 2026. Florida’s 1.34 million leisure-and-hospitality jobs are 13.4 percent of statewide payrolls — a bigger slice than California, Texas or New York, but well below Nevada and Hawaii. Source: U.S. Bureau of Labor Statistics, State and Area Employment. Sources: U.S. Bureau of Labor Statistics, State and Area Employment.

state	leisure_thousands_jul2026	total_thousands_jul2026	leisure_share_pct	leisure_yoy_pct	total_yoy_pct	leisure_vs_jul2019_pct	leisure_thousands_jul2019	leisure_thousands_jul2025
Nevada	357.7	1612.5	22.18	-1.16	1.1	0.51	355.9	361.9
Hawaii	122.4	642.7	19.04	1.83	0.19	-3.47	126.8	120.2
Florida	1344.1	10037.3	13.39	0.99	0.41	7.08	1255.2	1330.9
South Carolina	284.7	2414.5	11.79	1.06	1.35	4.48	272.5	281.7
California	2047.4	18133	11.29	1.76	0.63	0.64	2034.3	2011.9
Texas	1558	14468	10.77	1.98	1.16	11.46	1397.8	1527.8
New York	919.7	9960.7	9.23	-1.27	0.21	-4.13	959.3	931.5

Six percent of GDP is a lot of money and not a lot of the economy

Payrolls overstate tourism’s weight in Florida’s output, because hotels and restaurants are labor-heavy and relatively low in value added. In 2025 the arts, entertainment, recreation, accommodation and food-services sector produced $110 billion of Florida’s $1.83 trillion current-dollar GDP, or 6.0 percent, according to the Bureau of Economic Analysis. That is more than the U.S. average of 4.3 percent, and more than California (4.5 percent) or New York (4.3 percent). It is not Nevada’s 15.7 percent, or Hawaii’s 11.0 percent. Florida can have a bad tourism season and still have an economy. Nevada is in a different argument.

Inside that $110 billion, the published 2025 files do not yet split out hotels. In 2024, the last year with the finer cut, accommodation GDP was $25.9 billion and amusement, gambling and recreation — the theme-park neighborhood — was $15.5 billion. Both series are missing for 2025; missing is not zero. Real output of the whole arts-and-hospitality group, in chained 2017 dollars, was $74.4 billion in 2025, up from $64.9 billion in 2019. The sector is larger than before the pandemic in inflation-adjusted terms. It is not racing.

Horizontal bar chart of 2025 GDP shares for arts, lodging and food services in Nevada, Hawaii, Florida, California, the United States and New York. — Current-dollar state GDP. Florida’s arts, entertainment, recreation, accommodation and food-services sector was $110 billion in 2025, about 6 percent of a $1.83 trillion economy — larger than the U.S. average, far smaller than Nevada’s 16 percent. Accommodation detail for 2025 was not published. Source: U.S. Bureau of Economic Analysis, annual state GDP, 9 Apr 2026 release. Sources: U.S. Bureau of Economic Analysis, annual state GDP.

place	arts_accom_food_gdp_2025_millions	total_gdp_2025_millions	share_pct
Nevada	44296.1	281453.8	15.74
Hawaii	13669.2	124607.8	10.97
Florida	109813.6	1834641.4	5.99
California	192325.7	4250840.8	4.52
United States	1332333	30762099	4.33
New York	106077.5	2467674	4.3

The rebound finished. The plateau is the news.

Quarterly figures bring the story closer to the 2026 visitor counts. Real accommodation-and-food-services GDP, at a seasonally adjusted annual rate, was $53.4 billion in 2026 Q1, 1.1 percent above 2025 Q1 and about 11 percent above 2019 Q2. The index has been bumping around 110 to 112 since late 2023. Nominal lodging-and-food output was still rising with prices, to an $82.5 billion annual rate in 2026 Q1, but its share of Florida GDP slipped to 4.3 percent from about 4.5 percent in 2019. That is a plateau with a slight lean, not a collapse, and it ends in March — before the second-quarter visitor report.

Spending data stop even earlier. Florida personal consumption on food services and accommodations was $115 billion in 2024, 7.9 percent of statewide PCE, including $20.2 billion on accommodations, both above 2019. Those dollars mix residents eating out with tourists checking in, and they cannot speak to Canadians staying home in 2026. They do show that, through the last full year on the books, people in Florida were still paying more for rooms and meals than they did before the pandemic, even after the 2020 crash.

Line chart of Florida real accommodation and food services GDP indexed to 2019 Q2, showing a 2020 collapse, rebound above 2019, and a plateau into 2026 Q1. — Seasonally adjusted annual rates, millions of chained 2017 dollars, indexed to 2019 Q2 = 100. Real accommodation-and-food-services GDP in Florida was 11 percent above its mid-2019 level in 2026 Q1, but the index has been roughly flat since late 2023. Source: U.S. Bureau of Economic Analysis, quarterly state GDP, 25 June 2026 release. Sources: U.S. Bureau of Economic Analysis, quarterly state GDP.

quarter_start	real_accom_food_chained2017_millions	nominal_accom_food_saar_millions	nominal_total_saar_millions	real_index_2019q2	nominal_share_pct
2019-01	47565.6	50396.3	1109880.6	99.15	4.54
2019-04	47973.9	51404.8	1123239	100	4.58
2019-07	48107.4	51801.8	1142934	100.28	4.53
2019-10	48019.6	52028	1158818.5	100.1	4.49
2020-01	43304.9	46721.4	1155692.6	90.27	4.04
2020-04	26687.6	28580.2	1070104	55.63	2.67
2020-07	37056.2	39768.5	1169183.8	77.24	3.4
2020-10	36106.8	39486.9	1183632.6	75.26	3.34
2021-01	40121.1	44715.1	1220934.8	83.63	3.66
2021-04	48744.5	54386.6	1279715.5	101.61	4.25
2021-07	51326.7	59745.5	1322673.6	106.99	4.52
2021-10	50246.7	60451.6	1379907.4	104.74	4.38
2022-01	49820.5	61291.1	1404696.9	103.85	4.36
2022-04	51981.4	64561.9	1451075.6	108.35	4.45
2022-07	52771	67066.9	1499007.3	110	4.47
2022-10	51424.9	68269.7	1539972.6	107.19	4.43
2023-01	52570.3	70988.4	1584302.7	109.58	4.48
2023-04	51773.2	72245	1606758.8	107.92	4.5
2023-07	52976.8	74522.6	1637521.4	110.43	4.55
2023-10	53582.1	76406.4	1669986.2	111.69	4.58
2024-01	53681.2	77257.7	1690354.5	111.9	4.57
2024-04	53191.7	77650.8	1710819.7	110.88	4.54
2024-07	53568.2	78538.1	1742107.4	111.66	4.51
2024-10	53313.7	78834.4	1763558	111.13	4.47
2025-01	52879.5	79313.2	1790562.2	110.23	4.43
2025-04	53549.3	80070	1821506.6	111.62	4.4
2025-07	53503.6	80407	1852346.3	111.53	4.34
2025-10	53521.5	81775.1	1874150.7	111.56	4.36
2026-01	53448.6	82480.2	1898460.6	111.41	4.34

Line chart of Florida personal consumption on food services and accommodations and on accommodations alone from 2015 through 2024, with a 2020 drop and later rebound. — Current-dollar personal consumption expenditures in Florida. Food services and accommodations reached $115 billion in 2024, including $20 billion on accommodations — both above 2019. These figures mix residents and tourists and stop a year before the 2026 visitor dip. Source: U.S. Bureau of Economic Analysis, PCE by state, 26 Sept 2025 release. Sources: U.S. Bureau of Economic Analysis, personal consumption expenditures by state.

year	pce_total_millions	food_services_and_accommodations_millions	accommodations_millions	food_accom_share_pct
2015	804074.9	63180.1	14538.9	7.86
2016	835530.6	65641.4	14789.2	7.86
2017	878744.1	67987.6	15145.8	7.74
2018	929973.5	71991.1	15818.8	7.74
2019	967992.8	75042.3	16061.6	7.75
2020	966431.3	61931.4	8172.8	6.41
2021	1120231.9	83487.6	12084.5	7.45
2022	1259555.7	98910.9	17627	7.85
2023	1368161.5	109380.9	19618.3	7.99
2024	1463514.5	115421.6	20231.4	7.89

What the official books cannot say

None of this measures Canadian border crossings, airline seats, or hotel occupancy. It cannot tell you how much of Florida’s 0.7 percent visitor decline is trade-war politics, household budgets, or a market that simply ran hot in 2025. Leisure payrolls include the diner in Gainesville that never saw a snowbird. GDP includes theme parks and the neighborhood sports bar. A 14 percent drop in Canadian arrivals can be swallowed by domestic visitors and still leave July’s job count up 1 percent.

What the books do say is more useful than another round of attributing every weak quarter to Ottawa. Florida’s visitor economy is large enough that a real slump would show up in 1.3 million leisure jobs and $110 billion of output. As of July 2026 on payrolls and 2026 Q1 on GDP, that slump had not arrived. The risk Visit Florida is watching — a slower winter, if Canadians stay away — remains a 2026–27 story. The official numbers through midsummer describe a tourism machine that has stopped accelerating, not one that has thrown a rod.

Sources and methods

This is retrospective enrichment using pinned catalogue snapshots available to the research tools on 11 September 2026, not a reconstruction of what was knowable on the 25 August 2026 edition date. Later releases and revisions may be present.

Payrolls are U.S. Bureau of Labor Statistics State and Area Employment, seasonally adjusted statewide totals, employees in thousands, from the 24 August 2026 snapshot, monthly from January 2019 through July 2026. July 2019 is the pre-pandemic comparison month. Duplicate periods: none in the extracts used. Null observations were excluded, not treated as zero.

Annual GDP is BEA current-dollar state GDP (millions) and real GDP in chained 2017 dollars, 9 April 2026 release in the 31 August 2026 snapshot, through 2025. The arts, entertainment, recreation, accommodation and food-services grouping is NAICS 71–72. Accommodation (NAICS 721) and amusement, gambling and recreation (NAICS 713) are unpublished for Florida in 2025; those cells are omitted.

Quarterly GDP is BEA seasonally adjusted annual rates, 25 June 2026 release, through 2026 Q1. The real lodging-and-food index uses 2019 Q2 as 100. PCE is BEA state personal consumption, current dollars, 26 September 2025 release, through 2024 only.

Leisure payrolls and arts/lodging/food GDP are overlapping but not identical visitor proxies. Both include resident spending. Neither identifies Canadian or overseas visitors. Year-over-year percentages are calculated from the saved extracts; no causal inference is drawn from the Visit Florida counts to payrolls or GDP.

Research completed 2026-09-11, for the August 25, 2026 news edition. This is retrospective analysis, not a reconstruction of information available that day.

U.S. Bureau of Labor Statistics, State and Area Employment: Source 1, Source 2
U.S. Bureau of Economic Analysis, annual state GDP: Source 1, Source 2
U.S. Bureau of Economic Analysis, quarterly state GDP: Source 1, Source 2
U.S. Bureau of Economic Analysis, personal consumption expenditures by state: Source 1, Source 2

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Florida’s visitor count slipped. The tourism payroll has not.

The visitor tally sagged. The hiring sheet did not.

Leisure-and-hospitality jobs, indexed to July 2019

A big employer, not a Nevada-sized economy

Leisure and hospitality as a share of July 2026 payrolls

Six percent of GDP is a lot of money and not a lot of the economy

Arts, lodging and food as a share of 2025 GDP

The rebound finished. The plateau is the news.

Florida’s real lodging-and-food output has plateaued above 2019

Floridians and visitors still spend more on rooms and meals

What the official books cannot say

Sources and methods